fnMentoring with Ben Kellogg of BWK Public Relations
Virtual · ZoomFree · Guests welcome
Featured Speakers
Ben Kellogg
Do you have a launch coming up?
Offering an exclusive to a journalist is like SEO for PR: it greatly increases the odds of getting a journalist to open up your email, incentivizes them to tell your story well (knowing that they aren’t competing with other journalists), and is a strong way to start a relationship.
The session will cover how to work with journalists and convince them to write about your company, with topics including:
The session will cover how to work with journalists and convince them to write about your company, with topics including:
- how to choose the right reporter
- tips on reaching out initially and following up (and how long to wait)
- a PR launch checklist of deliverables to have ready to go once they say yes
- post-launch: how to say thanks, stay in touch and become an expert source
Dial-in Info:
- Computer: https://www3.gotomeeting.com/join/483304918
- Mobile Device: Dial 1 (215) 383-1013
- Access Code: 483-304-918
- Meeting ID: 483-304-918
Tips:
- Mute your mic: to prevent everyone from hearing dogs barking and babies crying, please mute your microphone when you are not speaking.
- Wear headphones: for the best audio, wear headphones on your mobile phone or computer.
- Close all apps: shut down all other apps for best audio and visual experience.
- Speak: be prepared with a 10-15 second elevator pitch and question for the guest.
This event has already happened
Missed it? See what's coming up next.
Browse upcoming events