Name: fnMentoring with Ben Kellogg of BWK Public Relations
Start: 2013-09-24T17:30:00+00:00
End: 2013-09-24T18:30:00+00:00

Offering an exclusive to a journalist is like SEO for PR: it greatly increases the odds of getting a journalist to open up your email, incentivizes them to tell your story well (knowing that they aren’t competing with other journalists), and is a strong way to start a relationship.

Inspired by the recent fn email thread in which Justin Elof and other fn members offered some solid advice on how to successfully offer an exclusive, this session will serve as a foundation for anyone getting ready to launch a product or service, or announce funding.

The session will cover how to work with journalists and convince them to write about your company, with topics including:

-how to choose the right reporter

-tips on reaching out initially and following up (and how long to wait)

-a PR launch checklist of deliverables to have ready to go once they say yes

-post-launch: how to say thanks, stay in touch and become an expert source

Dial-in Info

Computer: https://www3.gotomeeting.com/join/483304918

Mobile Device: Dial 1 (215) 383-1013

Access Code: 483-304-918

Meeting ID: 483-304-918

Tips:
1. Mute your mic: to prevent everyone from hearing dogs barking and babies crying, please mute your microphone when you are not speaking.
2. Wear headphones: for the best audio, wear headphones on your mobile phone or computer.
3. Close all apps: shut down all other apps for best audio and visual experience.

4. Speak: be prepared with a 10-15 second elevator pitch and question for the guest.

fnMentoring with Ben Kellogg of BWK Public Relations

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