How Retention.com Bootstrapped to $22M with Adam Robinson (September 19, 2024)

Here is the link to the slide presentation.

Retention.com Founder and CEO Adam Robinson is a rising star in the SaaS world. He's built a loyal following of 90,000+ on LinkedIn by candidly documenting his startup journey. And his transparent approach to sharing the challenges and triumphs of building a startup has resonated with entrepreneurs and tech leaders alike.

In a webinar for Founders Network on September 19, Adam will detail his journey bootstrapping Retention.com to $22 million ARR. He’ll share the secrets of his success, offering a roadmap for bootstrapped startups seeking explosive growth.

Discover how Retention.com achieved a successful B2B pivot, built a massive audience pre-launch, and cracked the code on cold email. You'll also learn how they defined their ideal customer profile, optimized pricing, and leveraged LinkedIn and Facebook Ads to skyrocket revenue.

This session dives deep into Adam's experience, exploring the challenges he overcame, key milestones achieved, and the mindset that fueled Retention.com's remarkable success.

You’ll learn:

• How to successfully pivot your business model for maximum growth
• Strategies for building a large audience before product launch
• The art of using cold email to generate high-quality leads

About the Speaker:

A former finance professional at Lehman Brothers, Adam Robinson's career took an unexpected turn after the 2008 financial crisis. Inspired by his roommates who had created Vimeo in their shared apartment, Adam embraced his inner marketing wizard and set his sights on a new adventure, launching Robly, an email marketing company. With no prior tech background, he grew the bootstrapped startup to $5M in revenue in just two years, earning it the #1 spot in customer satisfaction.

As an iconoclastic thought leader, Adam has always been on the lookout for groundbreaking ideas. When a cutting-edge identity resolution feature he added to Robly gained immense user interest, he seized the opportunity to pivot. With an 8-figure exit, he founded GetEmails in late 2019, later rebranding it as Retention.com. Today, the company stands as a testament to Adam's innovative spirit, transforming anonymous website visitors into authenticated first-party data and unlocking unparalleled high-ROI marketing flows, all powered by a lean team and zero external funding.

Confidentiality Policy:

All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.