How to Build a Recession-Proof Startup with Tara Sharp (March 30, 2023)
Virtual · ZoomThe tech world is in the midst of massive upheaval. In recent weeks, thousands of employees have been laid off at Silicon Valley giants like Google, Microsoft, Amazon, Meta, and Salesforce.
Among them was Tara Sharp, a three-time startup founder and recently laid off Google employee who was tasked with overseeing marketing and growth on Google’s Google Fi, Google One, and X-Subscriptions products. Tara was one of 12,000 employees laid off in January as the economic downturn has forced many tech companies to restructure.
But despite the setback, Tara isn’t worried. During her career, she’s helped create four billion-dollar brands that have achieved unicorn status and she understands what it takes to weather uncertain economic times.
“It is leadership and resilience that enabled those businesses to hockey stick,” Tara says. “I have a very unconventional leadership style that has really helped our startups scale quickly.”
At a webinar for Founders Network members on March 30, Tara will share insights on building a recession-proof startup. She’ll also share tips on scaling startups in complex economic times and the role of marketing in startup growth.
In her webinar, Tara will also cover:
- Marketing tips for technical founders
- Practical strategies and tools for navigating complex economic times
- How to build a resilient team
- How to build products that succeed in any marketplace
About the Speaker:
Tara Sharp is a marketing executive, investor, start up advisor and United States Congress Service Award honoree. Tara has been on the leadership team for four different start ups that have grown to more than $1 billion in revenue. Most recently Tara oversaw subscriptions business marketing at Google, which included every consumer subscriptions business within the alphabet portfolio such as Google One, YouTube music and so on.
Prior to technology, Tara worked in the wine industry for many years, and was the cofounder of the largest organic granola bar company in the United States. Tara is a proud mom to two teenage daughters and loves to hike and go to the beach.
Confidentiality Policy:
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.
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