How to Grow a Sales Pipeline from Scratch with Patrick Ward (March 28, 2023)
Virtual · ZoomAs a marketing VP and startup founder, Patrick Ward understands how difficult it can be to build a sales pipeline from scratch.
Revenue is the lifeblood of any business. However, Patrick says early-stage startup teams often spend their time trying to do everything at once, which ultimately leads to subpar results and burnout.
Patrick is the VP of marketing at Rootstrap, a software development consultancy that uses outcome-driven development to help companies scale people, processes, and products. The company has played a key role in propelling brands like MasterClass to double their revenue.
He’s also the founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion.
In his experience working with both companies, Patrick says he has learned that one of the major barriers standing in the way of startup growth is impatience.
“Patience is a crucial value for every startup founder,” Patrick says. “You have to be able to patiently work through all obstacles, even with internal and external doubts, to give your startup the chance to grow. This value of patience informed me deeply with respect to building a sustainable sales qualified pipeline.”
At a webinar for Founders Network members on March 28, Patrick will share his proven sales process, built on the philosophy of addition by subtraction, that can be easily implemented to create predictable and sustainable growth. Patrick’s webinar will delve into channel mix, go-to-market motion, and the importance of experimentation when growing a sales pipeline.
In his webinar, Patrick will also cover:
- How to identify channels for short-term immediate pipeline creation and long-term pipeline expansion
- How to build the right type of go-to-market motion for your business
- How to use experimentation and budget reallocation to create a predictable and scalable pipeline
About the Speaker:
Patrick Ward is the VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List celebrities like Tony Robbins & Snoop Dogg. He is also the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion.
Confidentiality Policy:
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.
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