How to Leverage Digital Assets for Better Customer Marketing with Ino Samaras (February 23, 2023)

Here is the link to the PDF that was used in the presentation.

It’s much easier to promote and sell a product when you know a bit about your customer. But, where do young startups get that kind of information about their current or future client base?

As a founder, you likely have some details about your customers if they’ve used your product: name, email address, location and maybe age. When it comes to getting more specific data – data that you can use to tailor your future marketing – it’s helpful and cost-effective to leverage your digital assets: your website, your social accounts, and more. Ino Samaras helps founders unlock the data that those digital assets can offer to learn more about their customers.

After nearly a decade of experience in data analytics and data-informed marketing, Ino Samaras founded Databee, in 2021. At Databee, Ino and her team build affordable data-driven marketing solutions for startups to discover growth opportunities as early as possible and build a strong case for their next round of fundraising. Databee is a perfect fit for a young company that’s launching a product or introducing a product to a new market.

On Feb. 23, Ino will host a webinar for Founders Network members where she’ll discuss how startups can make the most of their digital assets to learn more about their customers and improve their marketing performance. Two key areas of focus will be missed opportunities to test a hypothesis about the customer, and micro-surveys as a creative solution for getting to know the customer.

In her webinar, Ino will help founders answer the following questions:

• What is the target market?
• What pricing is optimal?
• What product features are most in demand that should be part of my MVP?
• How are customers interacting with my product or service?
• Where is my solution falling short?
• What messaging should be promoted in an engaging ad?