Influencer Marketing for Startups with Sarah Fruy (April 25, 2023)
Virtual · ZoomHere is the link to the PDF that was used in the presentation.
Influencer marketing is increasingly becoming the go-to strategy for companies of all sizes. One recent survey found that 67% of respondents who budget for influencer marketing intend to increase their influencer marketing budget over 2023. And 23% of respondents intend to spend more than 40% of their entire marketing budget on influencer campaigns.
This increased reliance on influencer marketing is likely due to its demonstrable results. For example, according to a study by Nielsen, B2B influencer marketing leads to eleven times the ROI of traditional advertising. And another study found influencer marketing is eleven times greater than some types of digital marketing like banner ads.
In her most recent experience as VP of marketing at Linqia, an influencer marketing platform with managed services, Sarah Fruy has seen these benefits first hand. She says startups are increasingly turning to influencer marketing to bolster their marketing efforts and strengthen their products.
“Influencer marketing has the potential to go viral. When you have a lean budget, that can be a really effective means to get your name out there in a way that can be very difficult and expensive to accomplish with traditional paid advertising,” Sarah says.
In a webinar for Founders Network on April 25, Sarah will share how to leverage influencers to market your startup. The session will provide an in-depth overview to help startup founders navigate this rapidly evolving form of advertising.
Sarah will also share insights on how to:
- Select the right influencers for your brand
- Build an effective content strategy
- Develop a campaign brief for influencers
- Negotiate with influencers
- Manage influencer campaigns and community engagement
About the Speaker:
Sarah Fruy is an entrepreneurial marketing executive with nearly 20 years of B2B and B2C experience in the influencer marketing, online advertising, digital media, and website operations industries, along with numerous marketing certifications from the Cornell Johnson Graduate School of Management.
As the VP of marketing at Linqia an influencer marketing platform with managed services, Fruy was responsible for everything from brand and product marketing to growth marketing and demand generation. Prior to Linqia, Fruy served in a number of growth-focused roles at Pantheon where the company catapulted to unicorn status in 2021.
Previously, she worked at emerging media companies, such as Say Media (a pioneer in influencer marketing), as well as, heritage brands like the San Francisco Chronicle. Fruy is a guest contributor on many popular websites and a frequent public speaker who has delivered thought leadership presentations at conferences including Martech, DrupalCon, Digital Summit, DMWF, Growth Innovate, and more.
Confidentiality Policy:
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.
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