Launching an AR/VR startup with Mike Cadoux (October 27, 2022)
Virtual · ZoomWhen Cadoux launched QReal 3D Technologies, the company had a very different focus than it does today. After running Peak Organic Brewing Company for a decade, Cadoux dove into the fledgling world of augmented reality to create realistic models of food. Today, his company has a much wider range. It produces AR experiences for brands like Walmart, Panera Bread and Sony. QReal was purchased in 2016 by Glimpse, which was listed on NASDAQ as the first pure AR/VR/3D software and services company in 2021.
As the general manager for QReal, Cadoux has built a successful AR/VR startup and weathered the challenges of entering that very new space. When Cadoux launched what become QReal, AR/VR technology was in early stages of development. QReal was forced to adapt; to generate business, it despecialized.
On October 27, Cadoux will host an AR/VR sector event for Founders Network members where he will discuss the process of building a company reliant on burgeoning technology .
About the Speaker:
Mike Cadoux is the general manager of QReal, which creates 3D and augmented reality content. Before starting QReal, Cadoux helped found Peak Organic Brewing Company, a Portland, Maine-based brewer, with his brother, Jon.
About QReal:
Originally launched as Kabaq.io, QReal got its start in the AR industry by creating lifelike models of food. The company later expanded its scope and makes models of products and other AR experiences for brands like Walmart, Panera Bread and Sony. The company’s industry verticals include food, fashion, clothing, architecture and cars. QReal won the “Best Use of Technology” award for Digiday’s ModernRetail Awards 2021.
QReal was purchased by the Glimpse Group, an AR/VR platform, in 2016. Glimpse went public in 2021 as the first pure AR/VR/3D software and services company.
Confidentiality Policy:
All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.
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