PR Strategy for Startups with Chris Cutter

Public Relations is uncharted territory for most founders, but can be extremely valuable when executed correctly. In this interactive session, map out your PR strategy in a way that makes fiscal sense for your startup.

This session will be led by FN'er Chris Cutter of Weber Shandwick whose clients have included Apple, Nokia, VMware, and Sutter Health.

Please RSVP as space is limited!

Agenda

• 12pm-12:15pm: Arrive, settle in, grab food and some water
• 12:15pm-1pm: Keynote by Chris
• 1pm:1:30pm: Q&A
• 1:30pm-2pm: Networking, mingling, those who wish to stay can do so

Here's what the keynote will cover:

• The Attention Economy
• Defining your PR Goals
• Drilling Down on Your Audience
• Sketching Key Messages
• Remaining Channel and Tactic Neutral
• The 5P's
• Persuasion
• Integrated Media
• PR Rules of Thumb