Product Pricing for SaaS Companies with Dave Lambert (August 26, 2021)

You’ve built a SaaS product and are generating revenue from it. How do you know if you are selling it for the right price? Are you leaving money on the table by charging significantly too much or too little for your product? In this presentation, Dave Lambert from Right Side Capital will go over a number of topics related to product pricing for SaaS companies:

• Should your pricing be one-size-fits-all, or should it vary based on users, usage, or features?
• Should you have multiple versions of your product with different price points?
• What is price discovery, and how do you determine the optimal price for your product?
• Price point and sales model. What price point is needed to support selling using a sales force vs having a marketing driven sales process?

Speaker

David Lambert

Dave Lambert is Managing Director of Right Side Capital Management (RSCM), the most active pre-VC stage investment firm in the US. RSCM has invested in over 1,200 portfolio companies since 2012 and is known for its quick and transparent funding process. They strive to give entrepreneurs a firm YES or NO investment decision in about a week. To learn more about Right Side Capital’s target investment profile, go to www.rightsidecapital.com/submit.

Dave has lived in the Bay Area since 1988, and in San Francisco since 1993. Prior to co-founding Right Side Capital, Dave was founder & CEO of two Bay Area based technology companies over a 17 year period; a hardware company called Acorn Computer, and a software company called WorkMetro.

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