The art of the exclusive: getting quality press coverage for your next launch with Ben Kellogg

Description: Offering an exclusive to a journalist is like SEO for PR: it greatly increases the odds of getting a journalist to open up your email, incentivizes them to tell your story well (knowing that they aren’t competing with other journalists), and is a strong way to start a relationship. Inspired by the recent fn email thread in which Justin Elof and other fn members offered some solid advice on how to successfully offer an exclusive, this session will serve as a foundation for anyone getting ready to launch a product or service, or announce funding. The session will cover how to work with journalists and convince them to write about your company, with topics including: -how to choose the right reporter -tips on reaching out initially and following up (and how long to wait) -a PR launch checklist of deliverables to have ready to go once they say yes -post-launch: how to say thanks, stay in touch and become an expert source Who should attend: FN’ers getting ready to launch something in the next 3 months. Please Join GoToMeeting 1. Please join my meeting. https://www3.gotomeeting.com/join/483304918 2. Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone. Dial 1 (215) 383-1013 Access Code: 483-304-918 Audio PIN: Shown after joining the meeting Meeting ID: 483-304-918 GoToMeeting® Online Meetings Made Easy™ Not at your computer? Click the link to join this meeting from your iPhone®, iPad® or Android® device via the GoToMeeting app.