Using Smart Company Metrics with Mark Breier of In-Q-Tel
San FranciscoAgenda:
- Intro by Kevin (5 mins)
- Presentation by featured speaker (25 mins)
- Q&A with founders (30 mins)
About In-Q-Tel:
In-Q-Tel is the independent, not-for-profit organization created to bridge the gap between the technology needs of the U.S. Intelligence Community (IC) and emerging commercial innovation. We invest in venture-backed startups developing technologies that provide ready-soon innovation (within 36 months) vital to the IC mission. These technology startups are traditionally outside the reach of the IC; in fact, more than 70 percent of our portfolio companies have never before done business with the government.
As a strategic investor, our model is unique. IQT investments accelerate product development and add mission-critical capabilities with the sole purpose of delivering cutting-edge technologies quickly and efficiently. By focusing on commercial technologies and investing side-by-side with venture firms, we help develop sustainable solutions, using off-the-shelf products instead of custom-built systems. On average, for each dollar that IQT invests in a company, the venture capital community invests more than $11.
About Mark:
Mark Breier is an author, investor, Internet veteran, and marketing expert. His recent book, The 10-Second Internet Manager: Survive, Thrive & Drive Your Company in the Information Age is a quick-read book full of practical tips on how to build businesses beyond their limits. His entertaining, highly anecdotal presentations reveal strategies for bringing the fast pace and productivity secrets of old and new economy companies into any business, large or small, to accelerate growth.
Mark Breier is managing partner of Fast Angel Ventures, an angel fund that invests and advises in technology start-ups. He publishes a popular monthly e-newsletter of "10-second tips" to help managers cope with issues such as email, meetings and branding. He is a member of the Chairman's Council of Conservation International, dedicated to preserving the world's biodiversity through science and economic cooperation. Mark Breier also serves on the boards of ecFood, a supplier to the food industry and MultiDigit, Inc., a developer of technology that streamlines data input into cell phones.
Mr. Breier served as president and CEO of Beyond.com, where, in his first year, he helped propel it to one of the top 10 e-commerce sites, with a market capitalization of more than $1 billion, and $250 million in financing. In his second year, as the investor wave moved away from consumer (B2C), Mr. Breier lead the troops in transforming Beyond into an Internet infrastructure company.
Before Beyond, Mark Breier led another Internet trailblazer, Amazon.com, as vice-president of marketing. There he was a key player in Amazon's hyper-growth to 1+ million customers and 1,000+ employees. Mr. Breier was the impetus behind the ingenious marketing campaigns that included funny radio ads - Is the Pentagon (or Rose Bowl) big enough for Amazon.com's books? Of course not. His innovative promotions included advertising themes such as "Would you like to write a book with John Updike?"
Mr. Breier's traditional business acumen was developed as vice-president of marketing at Cinnabon Corporation and as a group brand manager with Dreyer's/Edy's Grand Ice Cream. His role in market research advertising and trend analysis helped make Dreyer's the leading premium ice cream. Mr. Breier has also held brand management positions at Kraft Foods, Inc. and General Mills, Inc. Mark Breier holds a bachelor's in economics from Stanford University and a master's in business administration from the Stanford Graduate School of Business.
- Transportation: 10 min. walk from Montgomery Bart station. Closest parking garage is Priority Parking (825 Sansome St, SF 94111).
- Lunch: Will be provided. Email/message briana@foundersnetwork.com if you have any dietary resrictions
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