Why Healthcare isn’t Just Business as Usual with Midori Uehara ($425M Exit) - fnGlobal Keynote & Roundtables (November 17, 2021)

Healthcare is a fast-growing market, but entrepreneurs looking to enter the fray should be aware that there is more to it than supply meeting demand.

Midori Uehara, VP and Head of Business Development at Cedar and Co-founder of OODA Health, which was recently acquired by Cedar for $425 M, will deliver a global keynote on November 11, where she will offer insights on how entrepreneurs can succeed in the healthcare market. She will discuss the process of finding the right product-market fit, raising enough money to survive the industry’s long sales cycles and what technologists must know before introducing new Healthtech solutions. With insights gleaned from her own experience in fintech for healthcare, she will help entrepreneurs avoid the common pitfalls associated with entering this challenging, important and lucrative market.

You’ll learn:

• Why healthcare providers are notoriously hard to sell to
• Why a deep bench is crucial for surviving healthcare sales cycles
• Why health administrators won’t adopt many new tech solutions
• How to think strategically about product-market fit for healthcare

Opening Remarks & Chapter Launch @ 9:30am PT

Join us for opening remarks with Kevin Holmes, Founder & CEO @ Founders Network, to get the latest updates from the Network and opportunities for getting involved.

Keynote Speaker @ 9:40am PT

Midori Uehara

Midori is the VP of business development at Cedar, the only healthcare financial engagement platform bringing systems solutions to systems problems. She was part of the founding team of OODA Health, which was acquired by Cedar in June 2021, where she led provider partnerships and GTM strategy (along with wearing many other hats).

Midori has worked broadly across the healthcare ecosystem, with previous experience at Castlight Health, in state-level health policy, and within the provider context in primary and specialty care. She started her career in management consulting at Bain & Company. Midori holds an MBA and MPP from Harvard University and graduated Phi Beta Kappa with a BA in Human Biology from Stanford University.

Stage-Based Roundtables @ 10:30 am PT

Guests Are Welcome!

Please bring a guest! Every member can bring one (1) guest to each event. Each guest must be a full-time tech startup founder so they can bring new perspectives, skillsets, and experience to your chapter.

All guests must be full-time tech startup founders and you can register them directly on this function page. See How to Register a Guest here.

Confidentiality Reminder

All information shared within Founders Network is strictly confidential. We are built on a foundation of trust, and the community takes confidentiality seriously. Investors, members, and staff all share experiences and opinions off the record. In this roundtable forum, we continue to model our fnValues of Reciprocity, Humility, Authenticity and Inclusivity.